Brand Creation, Design
About This Project

Watt Street Arc is a new and unique corporate events venue. Featuring 200+ seats, laid out in theatre style its perfect for training, conferences and lecture series, as well as premieres and launch events.

Amplify derived the name and simple branding design from the centre’s unique architecture – basing the design on the unique curved building it is housed in. The speech bubble motif seeks to convey the conference and lecture use of the space, and is further supported by the brand tagline of ‘let’s talk’.