The Wagamama story began in 1992 when their first restaurant opened in London’s Bloomsbury. Inspired by fast paced Japanese ramen bars, Wagamama was designed to offer a new kind of eating experience. Wagamama now spans 18 countries with over 149 restaurants and they continue to expand that footprint globally. Amplify and Wagamama’s relationship spans a healthy 14 years. We’ve essentially become an extension of their marketing function, with our role including conceptual design, marketing, visual communications and brand guardianship. Integral to their global operation, we work with Wagamama on a daily basis.