The Hood Milk Bar

Brand Creation, Design
About This Project

Rising from what was once a video store and the local fruit market, the Hood has transformed the previously closed down building to what is now a super cool, laid back, family friendly chilled out restaurant/café in The Junction, Newcastle. Amplify were approached to help local restaurateur – Jason Cox bring to life his latest creation through the development of a versatile and constantly changing brand.

Reflecting the feel and experience of a vintage sideshow – a shared memory of both children and adults alike, Amplify sought to create a unique and ‘handmade’ approach to the design. Applied to the exterior and interior signage, menu and marketing collateral the brand offers many executions and is not bound by a singular ‘logo’.