My Life Delicious

Brand Creation, Brand Guardianship, Design
advertising, brand development, branding, design, naming, social media, website
About This Project

My Life Delicious brings together knowledge leaders in beautiful surroundings, to educate and inspire their clients; holistically.
With a brief to ensure they present to the marketplace and their specific demographic with a distinct and unique approach, Amplify developed the look and feel of My Life Delicious to deliberately move away from the traditional imagery and design associated with yoga and nutrition.
Coupling vintage botanical illustration and typography allowed us to create a sense of natural, down to earth well being advice while maintaining a sense of ‘science’, trust and knowledge.