Brand Creation, Design
About This Project

Inspired by New York loft-style sustainable living, Attica brilliantly showcases stunning, open-plan one and two bedroom apartments set in one of Sydney’s most exciting and enriching inner-city neighbourhoods.

Amplify devised the name, brand identity and creative for all touch points for the development. The result was the art-deco flavoured Attica.

The name and logo mark were designed to reference the open roof feature of the buildings design and the ancient Greek capital offered a link to the heritage of the architect, Candalepas Associates.