21 Mar Reebok ZPump Speed Cam
Strong brands come from people, places and experiences, and they’ll remember them whether they are well known brands or not. Brands too often forget about or ignore their origins but Reebok’s latest brand activation for the ZPump ticks all the boxes with a fantastic
Passers-by run as fast as they can past a billboard with a built-in speed camera in one of the busiest streets in Stockholm. Who goes faster than 17 kilometers per hour unlocks a window box display and grabs a free pair of Reebok ZPump shoes.