Lets look at these attributes in more detail. Transparency is a property of observation For brands to be transparent, there must be an absence of hidden agendas and conditions, and a minimum degree of disclosure wherein transactions, practices, dealings and agreements are open to all for verification....
Evolving and redefining your brand can be done in a number of ways and at Amplify, we can work with you and your teams to help you define what is most important to your brand and your customers. Through redesign of the core brand assets...
This was a breathtaking display of empathy and validation for the very customers the brand loves: women. To quote the campaign’s mission strategy: “To make women feel comfortable in the skin they are in, to create a world where beauty is a source of confidence...
Richard Branson is the only entrepreneur to have built eight separate billion-dollar Virgin companies in eight different industries — and he did it all without a degree in business. “Had I pursued my education long enough to learn all the conventional dos and don’ts of starting...
In our hyper-connected, digital world there is more information produced each day than was produced in the prior thousand years of human history–and it’s increasing every day at faster speed. Consequently the attention span of consumers is shrinking at the same rate....
Brands just like products and services can have a shelf life. And what consumers see, hear and think about a brand is wholly shaped by the context in which they encounter it, which in turn can directly affect what they do and buy. Changing the backdrop for...